1111 E broadway, Columbia, MO 65201 (573) 875-7000
THE BROADWAY COLUMBIA PRIVACY POLICY
Last Updated: September 2026
The Broadway Columbia, a DoubleTree by Hilton (“The Broadway,” “we,” “us,” or “our”) respects the privacy of visitors to our website. This Privacy Policy describes the types of information we may collect through The Broadway’s standalone website, how we may use and share that information, and the choices available to website visitors.
This Privacy Policy applies to information collected directly through The Broadway’s website. Certain services accessible through our website are provided by third parties, including Hilton, PayPal and Peek Pro. Information provided directly to those third parties is also subject to their respective privacy policies and terms.
This Privacy Policy should be read together with our Cookie Policy, available at https://thebroadwaycolumbia.com/cookie-policy/, and our website Terms of Use, available at https://thebroadwaycolumbia.com/terms-of-use/.
We may collect information that you voluntarily provide when interacting with our website, including when you:
Depending upon how you interact with the website, information we receive may include your name, email address, telephone number, mailing address, event or reservation information, communications with us and other information you choose to provide.
We encourage visitors not to submit sensitive personal information through general contact or inquiry forms unless it is necessary for us to respond to the request.
The Broadway uses Gravity Forms to operate certain contact, inquiry and information-request forms available through our website.
When you submit one of these forms, we may collect information you voluntarily provide, such as your name, email address, telephone number, event or inquiry details and other information included in your submission.
We use this information to respond to requests, communicate with prospective and existing guests and clients, and provide information regarding our hotel, meetings, weddings, private events, dining and other services.
Information submitted through these forms may be processed or stored through our website and the technology providers that support its operation.
Gravity Forms acts as a service provider with respect to information submitted through these forms and is contractually restricted from using that information for its own independent purposes.
The Broadway offers gift cards for purchase through our website. Payments for gift card purchases are processed through PayPal, a third-party payment provider.
When purchasing a gift card, payment information necessary to complete the transaction is provided to and processed by PayPal. The Broadway generally receives information necessary to fulfill the gift card order, such as the purchaser’s or recipient’s name, mailing address, transaction information and other information voluntarily provided in connection with the order.
The Broadway does not directly collect or store complete payment card information processed through PayPal.
Information submitted directly to PayPal is subject to PayPal’s applicable privacy policies and terms.
Reservations for certain experiences offered by The Broadway, including igloo reservations, are processed through Peek Pro, a third-party reservation and payment platform.
When making an applicable reservation, guests may provide Peek Pro with information such as their name, contact information, reservation details and payment information. Peek Pro processes the reservation and payment and provides The Broadway with information necessary to administer and fulfill the reservation.
Information submitted directly to Peek Pro is also subject to Peek Pro’s applicable privacy policies and terms.
The Broadway Columbia is a DoubleTree by Hilton hotel.
Hotel room reservations and certain Hilton-related services accessible through our website may redirect visitors to or otherwise be provided through websites and systems operated by Hilton.
Information submitted directly through Hilton-operated websites or systems is governed by Hilton’s applicable privacy policies and terms.
This Privacy Policy applies to The Broadway’s standalone website and does not replace Hilton’s policies governing Hilton-operated websites, systems or services.
When you visit our website, certain technical information may be collected automatically through cookies and similar technologies.
Depending upon your browser, device, cookie preferences and interaction with the website, this information may include:
We may use this information to operate and secure our website, understand website usage and performance, improve the visitor experience and evaluate the effectiveness of our website.
Our website uses cookies and similar technologies for website functionality, security, analytics and related purposes.
Certain cookies that are necessary for the operation and security of the website may function automatically.
Our website uses Google Analytics to help us understand website traffic and usage. Applicable analytics tracking is configured through Google Consent Mode so that applicable tracking does not activate unless a visitor provides the appropriate consent through our cookie consent banner.
We rely on your consent, provided through our cookie consent banner, before any non-essential cookie, analytics, or advertising technology is activated on our website. No non-essential tracking technology, including Google Analytics, collects, stores, or transmits information about your visit to any third party unless and until you provide that consent.
Our website also uses Cloudflare for website security and bot management. Cloudflare may use cookies that are necessary for website security and proper operation.
We do not currently use cookies or tracking technologies for remarketing or targeted advertising.
Visitors may manage applicable non-essential cookie preferences through the cookie consent tools available on our website.
Additional information regarding cookies and similar technologies used by our website is available in our Cookie Policy.
We may use information collected through our website to:
We may share information when reasonably necessary to provide requested services or operate our website and business.
This may include sharing information with:
We may also disclose information when required by law, when reasonably necessary to protect the rights, property or safety of The Broadway, our guests or others, or in connection with a corporate transaction or change in ownership.
We do not sell personal information or share personal information for cross-context behavioral advertising purposes, as those terms are defined under the California Consumer Privacy Act and other applicable state privacy laws. Each of the service providers identified above is contractually restricted from using the information we share with them for any purpose other than providing the applicable service to us.
Our website may contain links to or integrations with websites and services operated by third parties.
When you leave The Broadway’s website or provide information directly to another company, that company’s privacy practices and terms apply to the information you provide to that company.
The Broadway is not responsible for the privacy practices of third-party websites or services. We encourage visitors to review the applicable privacy policies before providing personal information to third parties.
We use reasonable administrative, technical and organizational measures designed to protect personal information under our control against unauthorized access, loss, misuse, alteration or disclosure.
However, no method of transmitting information over the Internet or storing information electronically can be guaranteed to be completely secure.
We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, provide requested services, maintain appropriate business records, comply with legal obligations, resolve disputes and enforce applicable agreements.
Retention periods may vary depending upon the type of information and the purpose for which it was collected.
You may choose not to provide personal information through our website. However, doing so may prevent us from responding to certain requests or providing certain services.
Visitors may manage applicable non-essential cookies through the cookie preference tools available on our website.
Where we send promotional email communications, recipients may opt out of future promotional emails using the unsubscribe instructions provided in those communications.
To ask a question about this Privacy Policy, or about the choices described in this section, contact us at COUTB_GM@HILTON.COM.
The Broadway’s website is intended for a general audience and is not directed toward children under the age of 13.
We do not knowingly use our website to solicit or collect personal information from children under the age of 13. If we become aware that personal information from a child under 13 has been collected through our website without appropriate authorization, we will take reasonable steps to delete it.
We may update this Privacy Policy periodically to reflect changes in our website, services, technology, business practices or legal requirements.
When changes are made, the revised Privacy Policy will be posted on this page and the “Last Updated” date will be updated accordingly.
We encourage visitors to review this Privacy Policy periodically.
Questions or concerns regarding this Privacy Policy or The Broadway’s website privacy practices may be directed to:
The Broadway Columbia – A DoubleTree by Hilton
1111 E. Broadway
Columbia, Missouri 65201
Phone: 573-875-7000
Email: COUTB_GM@HILTON.COM
